Targeting Rules

Build precise audience segments using user properties, events, and event counts — no SQL required.

Rule Types

User Properties

Filter by language, country, platform (iOS/Android), or timezone. These are system-level attributes auto-detected from the user's device.

Triggered Events

Target users who performed a specific event with optional parameter filters. Example: purchase where amount > 50.

Event Counts

Target users based on how many times they performed an event in a time window. Example: "opened app at least 5 times in the last 30 days".

Group Logic

Rules are organized into Include Groups and Exclude Groups:

Within a group: conditions are combined with AND
Between include groups: combined with OR
Exclude groups remove matched users from the audience

Example

Include Group 1:
  AND platform = iOS
  AND language = en
  AND event_count(app_open, 7d) >= 3

Include Group 2:
  AND platform = Android
  AND country = US

Exclude Group:
  AND event(purchase) in last 24h

Result: iOS English users who opened 3+ times
        OR Android US users
        MINUS anyone who purchased today

Scheduled Campaigns Localizations