Analytics
Real-time insights into your push notification performance. Understand what's working and make data-driven decisions.
Key Metrics
| Metric | Description |
|---|---|
| Health Score | 0–100 composite score based on delivery, opens, and engagement |
| Delivery Rate | Percentage of notifications successfully delivered to devices |
| Open Rate | Percentage of delivered notifications that users tapped |
| Push-Enabled Rate | Percentage of users with push notifications enabled |
| Active Recipients | Number of users who received at least one push in the period |
Health Score Ranges
- 80–100 Excellent — campaign is performing well
- 60–79 Good — room for improvement
- 40–59 Needs Work — review targeting and message content
- 0–39 Critical — campaign may be hurting engagement
Campaign Comparison
Select up to 4 campaigns to compare side-by-side. See delivery, open rates, and health scores in a unified view. Use this to identify your best-performing campaigns and replicate their patterns.
Time Periods
Filter analytics by: yesterday, last 7 days, last 30 days, or a custom date range.