Auto Campaigns

Auto campaigns are behavior-triggered — they automatically find and target users based on their events, actions, and properties.

When to Use

Use auto campaigns when the timing depends on user behavior: welcome messages on first open, re-engagement after inactivity, cart abandonment recovery, milestone celebrations, and more.

Creating an Auto Campaign

1. Go to Campaigns → New Campaign → Auto
2. Set the trigger event (e.g., cart_abandoned)
3. Define targeting rules (optional) to narrow the audience
4. Write your message with title, body, and optional deep link
5. Add localizations for other languages
6. Set a cooldown to control frequency
7. Click Activate

Example Configuration

Campaign:     Cart Recovery
Trigger:      cart_abandoned
Targeting:    cart_value > 25
Cooldown:     1 day

Message Variant 1:
  Title (en):  You left something behind!
  Body (en):   Your cart is waiting. Tap to complete your order.
  Deep Link:   myapp://cart

Message Variant 2:
  Title (en):  Still thinking about it?
  Body (en):   Here's 10% off: SAVE10. Don't miss out!
  Deep Link:   myapp://cart?promo=SAVE10

Lifecycle

Auto campaigns have three states: Draft (editing), Active (running), and Paused (stopped). You can pause and resume at any time without losing configuration.